Where to find brown rice in the grocery store

Rice comes in different varieties, but the most popular types are the white and brown rice. Brown rice is a whole grain that contains the fibrous bran, the nutritious germ and the carb-rich endosperm, just like the wheat used to make wheat bread. It’s considered to be the healthier alternative to white rice, since white rice doesn’t contain the bran and germ parts.

Brown rice grains on brown wooden spoon

If you’d like to cook brown rice, we’ll show you where to find brown rice in the grocery store, and the best brands to buy.

Where can we get brown rice?

You can get brown rice at the Bulk aisle. That’s where grains are sold in measurable quantities.

Bulk area in a grocery store

If you don’t find brown rice there, you can check the Grain section. You’ll also find barley and dried beans in that area. 

If you have no luck there, you can always ask a store employee to guide you to the right aisle.

Prominent stores that sell brown rice


Amazon is one of the leading stores in the world. It has everything you can think of buying, so you can check there first for brown rice. Currently, Amazon has Nishiki premium brown rice and Uncle Ben’s whole grain brown rice in stock. You can order for it from the comfort of your home.

NISHIKI Premium Brown Rice, 5-Pound
  • 5 Pound Brown Rice
  • This Product Description Is Informational Only.
  • Always Check The Actual Product Label In Your Possession For The Most Accurate Ingredient Information Before Use.
UNCLE BEN'S Whole Grain Brown Rice Bag, 5lb.
  • A delicious, whole grain brown rice for all types of rice dishes
  • Cooks in about 20 minutes
  • Gluten free, cholesterol free, sodium free
  • Supports a healthy heart* and a well-balanced diet
  • Uncle Ben’s uses premium rice grains grown in the U.S.A.


Like Amazon, Walmart has a large collection of items to shop for. It also has Uncle Ben’s whole grain brown rice, among many others. You check the online store to know if it’s available for pickup before heading in-store.


Kroger offers the best price deals for grocery items. You can get quality brown rice there for under a dollar. 

Even better, they have their own brands of brown rice. You can find them in Aisle 5 of the Russellville outlet, or you can use the online store locator to find the closest store to you and the right aisle.


Like Kroger, Meijer has its own brand of brown rice, which is the Meijer long grain natural brown rice. You can check the online store to get the exact location, and the closest outlet to you.


Costco currently doesn’t have a wide collection of brown rice brands. The only available brand is the Seeds of Change organic brown Rice.


Safeway has brands like the Signature Select brown rice in stock. You can order for it online, or drive by the store outlets to get it.

Whole Foods Market

Whole Foods Market is where to find brown rice that fits your diet. It sells the best organic food items, and at affordable prices. Unfortunately, you can’t order from the online store. So you’ll need to pay the store’s outlets a visit.


Can I cook brown rice the same as white rice?

Yes, you can cook brown rice the same way as white rice.

The only difference is that your brown rice will take up to 40 minutes to cook, and you’ll also need more water.

Cooked brown rice in a white plate

Meanwhile, white rice cooks faster than that, and usually takes about 15 minutes to be ready. 

That’s because the bran and the germ have been removed.

Can I substitute brown rice for white rice in a recipe?

If you don’t have white rice at home, you can substitute brown rice in place of it.

The only noticeable difference is that brown rice tastes nutty and has a chewy texture. 

But it’s the better option as it’s fiber-rich and highly nutritious.

Is it OK to eat brown rice everyday?

No, it’s not OK to eat brown rice everyday.

Though it may contain fiber, nutrients, and has been rumored to aid weight loss, brown rice also constitutes high levels of arsenic, which is toxic to the human body.

Also, the bran and germ haven’t been removed, so constant intake of brown rice can irritate your digestive tract, leading to bloating, diarrhea, or even constipation.

Would you like us to guide you in finding more healthy foods at the grocery store? Then hit the links below: