Where to find quinoa in the grocery store

We took a short break from grocery surfing to give you the inside scoops of the technicalities of running grocery stores.

But that’s partly done with, so grab your shopping carts and baskets.

Because today, we’re looking for where to buy quinoa in the grocery store. Before that, you should know a few things about it.

What is quinoa?

Quinoa is simply a grain crop, and it is pronounced Keen-wah, and not Keen-Noah as commonly mistaken.

Mix of black red and black quinoa grain seeds spilling out of a glass jar

Also, quinoa is gluten-free, rich in protein and happens to be one of the few plant foods that contain all nine essential amino acids.

That makes it the healthier alternative to white and brown rice for people trying to lose weight.

Additionally, quinoa is contains surplus amounts of the following:

  • Fiber
  • B vitamins
  • Magnesium
  • Iron
  • Calcium
  • Potassium
  • Phosphorus
  • Vitamin E
  • Antioxidants

Now that we’ve answered the “What is quinoa?” question, let’s look at what aisle you can find quinoa in a grocery store.

What section of the grocery store is quinoa?

Quinoa is commonly found in the Grains section of the grocery store. Usually, you can find it near the rice and beans stocks. 

But if the grocery store has a Bulk department, you can also buy quinoa there at a cheaper rate.

Bulk bins in the grocery store

That’s because you’ll be buying it by the weight and not at the fixed individual package rate.

Sometimes, quinoa is sold in ready-to-go packets, which you can find in the Cereal aisle with the other breakfast items.

Where is the best place to buy Quinoa?


Amazon is one of the largest online stores worldwide, so it undoubtedly has quinoa in stock. You can easily order for the grains online and have it delivered to your doorstep, wherever you are in the world.

Here are our top 3 selections of the best brands of quinoa to buy from Amazon:

Seeds of Change organic quinoa

Seeds of Change organic quinoa product
$0.37 / Ounce

Get this product on Amazon

Food To Live organic tri-Color quinoa

Food To Live organic tri-color quinoa product
$0.24 / Ounce

Get this product on Amazon

Pride Of India organic red royal quinoa

Pride of India organic royal red Bolivian quinoa product
$0.57 / ounce

Get this product on Amazon


Like Amazon, Walmart has an impressive collection of quinoa brands. You can order them online or visit any of the store’s outlets to get them. 

Just head straight for the Grain aisle and you’ll find brands like the Viva Naturals organic quinoa there.


Kroger is another great store to buy quinoa from. They have a Natural foods aisle you can check, for a start. 

Alternatively, you can just order online for any of the brands available for delivery and shipping. Kroger has its own quinoa, which you can find in Aisle 5 of the Russellville outlet.

But you can use the online pickup locator to find the correct aisle in the outlets near you.


Target stashes quinoa in the Pasta and rice aisle, and you can even buy frozen quinoa there.


You can buy white quinoa without artificial coloring from Meijer. Their collection is USDA Organic standard certified and vast.

So you’ll have tons of quinoa brands to sort through. They’re at Aisle 11 of the Ontario outlets.

But like Kroger, you’ll need to use the online pickup locator to get the correct aisle info in your location.


Safeway houses quinoa from popular brand names like Bob’s Red Mill. You can pick them up in-store or you can use grocery delivery services like Instacart.


Is it OK to eat quinoa everyday?

Yes, it is OK to eat quinoa everyday.

A study conducted by the Harvard Public School of Health revealed that eating more whole grains is linked with lower mortality rates.

Therefore, consuming just one bowl of quinoa everyday could reduce the risk of premature death.

It could also drop the risk of heart diseases, cancer, respiratory ailments, and diabetes by about %20.

Which color quinoa is the healthiest?

They’re all the same, just like the tri-colored peppercorns.

You may have seen the tri-colored brands of quinoa at the grocery store and thought, “which one is healthier?”.

But nutritionally, there’s no difference between the white, red and black quinoas.

However, in terms of taste, the white quinoa is the least bitter of the three types.

What are the cons of quinoa?

Though we affirmed that quinoa is healthier than brown and white rice, it still has its cons.

Eating too much quinoa in a day can cause the following side effects:

  • Nausea
  • Diarrhea
  • Vomiting
  • Hives, eczema
  • Stomach irritation
  • Inflammation within digestive tract, skin and lungs

Now that you know where to buy quinoa and all the information about it, you can also check out our other guides on finding whole grains at the grocery store: